Website design & F/X: how much is appropriate?

The controversy rages on: how much is enough?

How much Flash (full motion graphics), how much Java script (coding that prompts responses to clicks), how much colour, how much graphics, how many animations, how much of what is technologically possible should a website, especially one representing a large organization, have?

Short answer: as much or enough as is necessary to convey the organization’s fundamental message or the visitor’s purpose(s) for visiting it.

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