Customer Power Shift: The Quiet Revolution

Through the Web, people (the customer) are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter, and getting smarter faster than most companies. The ClueTrain Manifesto – 1998

These prophetic words have become a reality in 2016 due to the continued growth, mutually related and shared influences of:

  • Social media networks
  • Mobile, and
  • Local Search

Combined with established hubs like forums, curated sites and YouTube channels, people share, compare and learn from others’:

  • Stories and experiences
  • Expertise and know-how
  • Learned lessons and recommendations
  • Tips & little known secrets

This had led to a quiet revolution in the business world wherein power has shifted in favour of the buying customer.

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