Uncommon Sense about Web Content

"<imgA recent introduction to online marketer Ken Wells turned into a captivating telephone interview on Web content. After some thinking and a bit of research, I decided our discussion was good educational material and worth publishing. I’ve added some background info and a few insights to round it out.

<img src="tlh.png" alt="The Leads Hub">Ken is president of The Leads Hub and he’s been involved in online marketing for about 10 years. His company offers a full range of digital marketing services to small and medium businesses in the Richmond Hill, Newmarket and Vaughan areas.

Digital Marketers: “They’re on the endangered list. There’s far fewer of them this year than last. Why? “So-called search engine optimization “experts” have realized that Google’s updates have more to do with social proof and especially content.”

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Digital Marketing: Advantages & Challenges

Up until the mid to late-2000s, traditional marketing methods still directed the promotional affairs of business.

These included: direct mail and area mail drops to neighborhoods, trade shows, press releases, advertorials in newspapers, telemarketing, newspapers themselves and so on.

In the majority of cases, it wasn’t possible to track responses accurately so formulas and generally accepted guesstimates developed.

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