Uncommon Sense about Web Content

"<imgA recent introduction to online marketer Ken Wells turned into a captivating telephone interview on Web content. After some thinking and a bit of research, I decided our discussion was good educational material and worth publishing. I’ve added some background info and a few insights to round it out.

<img src="tlh.png" alt="The Leads Hub">Ken is president of The Leads Hub and he’s been involved in online marketing for about 10 years. His company offers a full range of digital marketing services to small and medium businesses in the Richmond Hill, Newmarket and Vaughan areas.

Digital Marketers: “They’re on the endangered list. There’s far fewer of them this year than last. Why? “So-called search engine optimization “experts” have realized that Google’s updates have more to do with social proof and especially content.”

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