Uncommon Sense about Web Content

"<imgA recent introduction to online marketer Ken Wells turned into a captivating telephone interview on Web content. After some thinking and a bit of research, I decided our discussion was good educational material and worth publishing. I’ve added some background info and a few insights to round it out.

<img src="tlh.png" alt="The Leads Hub">Ken is president of The Leads Hub and he’s been involved in online marketing for about 10 years. His company offers a full range of digital marketing services to small and medium businesses in the Richmond Hill, Newmarket and Vaughan areas.

Digital Marketers: “They’re on the endangered list. There’s far fewer of them this year than last. Why? “So-called search engine optimization “experts” have realized that Google’s updates have more to do with social proof and especially content.”

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Thinking: Art Imitates Idea Generation

Staring out from a friend’s balcony last winter, I got to thinking about the splendor of the evening sky even if its colours were dusky dark gray bleeding to even murkier depths.

<img src="thinkingart.jpg" alt="Night sky, thinking, art" />With its successive vertical layers, the encroaching night’s sky reminded me of artist Mark Rothko’s abstract paintings. In many of them, he layered both contrasting and complementary colours to form visually arresting effects.

Like all painters, he created his own hues (variety of colours) on his pallet and required them in volume. I mention that because it increases one’s appreciation of his work and demonstrates a point yet to be made.

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Thinking: What do Birds Have To With Ideas?

Looking up last week, above the streets, people and traffic, I saw something I’ve never seen before – and twice in 1 day: large groups of birds perched on telephone and hydro wires taking in the world below. Could it be they were exchanging ideas?

<img src="birds.jpg" alt="Ideas and Birds" />

This ‘beak meeting’ was of pigeons, which I’ve never seen in groups of more than 20 or 30; even then, they’ve always been in dining mode. That day saw roughly 200 of them out of my hearing range, but likely chatting among themselves.

Had I not looked up, I wouldn’t have seen them. Later, that reminded me of how limited perspectives can impede problem solving.

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