Through the Web, people (the customer) are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter, and getting smarter faster than most companies. The ClueTrain Manifesto – 1998
These prophetic words have become a reality in 2016 due to the continued growth, mutually related and shared influences of:
- Social media networks
- Mobile, and
- Local Search
Combined with established hubs like forums, curated sites and YouTube channels, people share, compare and learn from others’:
Continue reading “Customer Power Shift: The Quiet Revolution”
