President Stuart Ellis is an expert on call center training and customer service instruction, and SalesForce software.
Most businesses spend the majority of their resources on customer acquisition, rather than serving existing clients. As a result, customers often feel left out or unappreciated, subsequent to a product installation or service on-boarding.
Traditionally, Customer Service departments have had the responsibility for answering customer questions and resolving issues. They’ve also contributed by saving disgruntled customers from leaving.