Lack of a Personal Goal leads Canadians to Overuse Restaurants: Guest Post

<img decoding=Upon reviewing the Capital One Canada study on Canadians’ financial guilty pleasures, it struck me that no one quoted mentioned a personal goal.

When people lack a personal goal that represents what they want to be doing and who they want to become, it’s very easy to be led astray.

As I will illustrate, cultural-market forces can influence people to make choices they wouldn’t make if they were guided by their own compass.

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