A recent introduction to online marketer Ken Wells turned into a captivating telephone interview on Web content. After some thinking and a bit of research, I decided our discussion was good educational material and worth publishing. I’ve added some background info and a few insights to round it out.
The Leads Hub and he’s been involved in online marketing for about 10 years. His company offers a full range of digital marketing services to small and medium businesses in the Richmond Hill, Newmarket and Vaughan areas.
Digital Marketers: “They’re on the endangered list. There’s far fewer of them this year than last. Why? “So-called search engine optimization “experts” have realized that Google’s updates have more to do with social proof and especially content.”
Continue reading “Uncommon Sense about Web Content”
Staring out from a friend’s balcony last winter, I got to thinking about the splendor of the evening sky even if its colours were dusky dark gray bleeding to even murkier depths.
With its successive vertical layers, the encroaching night’s sky reminded me of artist Mark Rothko’s abstract paintings. In many of them, he layered both contrasting and complementary colours to form visually arresting effects.
Like all painters, he created his own hues (variety of colours) on his pallet and required them in volume. I mention that because it increases one’s appreciation of his work and demonstrates a point yet to be made.
Continue reading “Thinking: Art Imitates Idea Generation”
Looking up last week, above the streets, people and traffic, I saw something I’ve never seen before – and twice in 1 day: large groups of birds perched on telephone and hydro wires taking in the world below. Could it be they were exchanging ideas?
This ‘beak meeting’ was of pigeons, which I’ve never seen in groups of more than 20 or 30; even then, they’ve always been in dining mode. That day saw roughly 200 of them out of my hearing range, but likely chatting among themselves.
Had I not looked up, I wouldn’t have seen them. Later, that reminded me of how limited perspectives can impede problem solving.
Continue reading “Thinking: What do Birds Have To With Ideas?”
According to Twitter, altering your Twitter profile text color can only be done within their platform.
Initially, that was fine. However, when I had a graphic designed for me (see above), I wanted a text colour that matched it. Why? To minimize distraction: a Usability rule.
Continue reading “Customizing your Twitter Profile Text Colour”
Most businesses spend the majority of their resources on customer acquisition, rather than serving existing clients. As a result, customers often feel left out or unappreciated, subsequent to a product installation or service on-boarding.
Traditionally, Customer Service departments have had the responsibility for answering customer questions and resolving issues. They’ve also contributed by saving disgruntled customers from leaving.
Continue reading “Customer Service Enabled by Social Media”
An analysis of the buzz and strategic aspects of Toronto’s Powered by Search’s Inboundcon landing page.
This coming October 6, one of Toronto’s premiere inbound Web marketing firms, Powered by Search, is staging their annual Toronto-based InboundCon symposium.
Over the course of a single day, 12 experts from Canada, the US and the UK, will speak on such state-of-the market topics as:
- Conversion optimization
- More complex forms of A/B testing
- Inbound traffic generation
- Local search engine optimization and tracking
Continue reading “Inboundcon 2016 Landing Page: Social Strategy”
The Shopify e-commerce platform is a vast and multi-faceted one. Its architecture addresses all aspects of a business conducted online and no detail is overlooked; however, there were Usability shortcomings which made my experience less than satisfying.
With the intention of making a great product better, I’ve conducted a brief analysis of the tools, processes and screens which slowed my progress.
Continue reading “My First Shopify Experience: Usability Suggestions”
Creating and writing my first Shopify e-commerce store was an intriguing and challenging exercise. With new experiences come new lessons and preferably, advances in thinking. Mindfulness and perseverance are allies in such situations.
This is a 2-part article. Next week, I’ll make suggestions (with screen shots and text re-writes) as to how the Shopify e-commerce platform, its Usability and overall presentation could be improved.
Continue reading “My First Shopify Store: Lessons Learned”
Through the Web, people (the customer) are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter, and getting smarter faster than most companies. The ClueTrain Manifesto – 1998
These prophetic words have become a reality in 2016 due to the continued growth, mutually related and shared influences of:
- Social media networks
- Mobile, and
- Local Search
Combined with established hubs like forums, curated sites and YouTube channels, people share, compare and learn from others’:
Continue reading “Customer Power Shift: The Quiet Revolution”
Up until the mid to late-2000s, traditional marketing methods still directed the promotional affairs of business.
These included: direct mail and area mail drops to neighborhoods, trade shows, press releases, advertorials in newspapers, telemarketing, newspapers themselves and so on.
In the majority of cases, it wasn’t possible to track responses accurately so formulas and generally accepted guesstimates developed.
Continue reading “Digital Marketing: Advantages & Challenges”